Location-based marketing is more beneficial for B2C, For-Profit companies. This doesn’t mean that B2B and Not-for-Profit cannot use location-based marketing, it just happens to be more consumer friendly! Location-based marketing is a perfect way to encourage customers to check-in to a business and receive incentives from B2C, For-Profit companies. As for, B2B, they can use location marketing to promote trade shows, conferences, even TEDx events! Not-for-Profit can focus on charity events and raising money for a cause, for a check-in you have your name added to the e-list of contributors.